Starting with the logo, we used the classic identifier of an anvil to refer to his metalwork.
We selected a pair of fonts that feel as rugged and durable as Way North’s work.
Taking inspiration from the materials and methods used for Way North’s products and art, we created a color scheme that nods to the nature of the process.
Taking more inspiration from metal materials, we added another identifiable layer to designs. These gritty, etched textures give reference to the various glares, scratches, or polishes that you find throughout the welding process.
