Making music accessible
Music for the Masses, a newly developed non-profit, aims to make music more accessible to Maine youth by leveraging the passion in our local music scene.
WORKING WITH: Chalk 242
CREATIVE DIRECTION: Chalk team & Bernie Deshaies
ART DIRECTION: Bernie Deshaies & Chalk team
DESIGN: Bernie Deshaies & Chalk team
COPY: Chalk team
Color
For the palette, we coupled black and white with earthy colors to create a palette that captures both the energy of punk rock and the natural character of Maine, while maintaining a youthful feel.
Fonts
As our main font, we selected Gopher. Its funky characters enhance the youthful and spirited feeling we wanted to capture.
To complement this, we added a handwritten display typeface that evokes the aesthetic of concert posters.
Main font: Gopher medium
Display font: Barrio regular
Logo
Based on the handwritten display font utilized in the brand ID, we created a hand-drawn letter mark that features a music note in the F.
