After purchasing property in the Bay Islands, a client needed help creating a brand from the ground up.
Creative direction:
Bernie Deshaies & Hope Walsh
Art direction: Bernie Deshaies
Design /motion:
Bernie Deshaies & Hope Walsh
Copy: Bernie Deshaies, Autumn Dube
Photography: Bernie Deshaies
Illustration: Hope Walsh
We selected the typefaces as nods to the tropical location. Vintage with a more neutral, industrial—like feeling in body paragraphs.
After creating positioning for the brand in its market, we created its look feel, and sound — including the name, De Odisea.
Adding a
dreamlike layer.
By blowing out highlights and creating pastel-like undertones in the color palette, we made the photography feel more dreamlike.
